J. M. Bruno

Marketing · 2019

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom J. M. Bruno trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Manfred Schwaiger
  2. A. Wong
  3. Michael Ahearne
  4. C. Bhattacharya

Papers from J. M. Bruno's perspective

Ordered by how strongly the researchers J. M. Bruno trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  2. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  3. Corporate Social Responsibility, Customer Satisfaction, and Market Value
  4. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
  5. The role of preconsumption affect in postpurchase evaluation of services
  6. How corporate social responsibility is defined: an analysis of 37 definitions
  7. Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
  8. How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
  9. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction
  10. Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?

Their papers