Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

By Katharine M. Howie, Lifeng Yang, S. Vitell, Victoria D. Bush, Douglas W. Vorhies. 2018

113 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8c688c24f80fe1834c0186a030b7bb5056ed1a12