Shining in the Center: Central Gaze Cascade Effect on Product Choice

By A. Atalay, H. Bodur, Dina Rasolofoarison, Rik Pieters, Armel, K. Carrie, Aurelie Beaumel, Antonio Rangel, Hanna Damasio, Daniel Tranel and 12 more. 2012

271 citations recorded by the source corpus.

Subfields: Marketing, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6ca582f45a18822eb1c216a0a47fa377f679b611

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ying Wang
2. B. Sparks
3. D. Ridder
4. Jacob L. Orquin
5. Simone Mueller Loose

In Sensory Systems

1. Jacob L. Orquin
2. Simone Mueller Loose

In Social Psychology

1. B. Sparks
2. D. Ridder
3. Jacob L. Orquin
4. Simone Mueller Loose
5. Ying Wang

Citations in the corpus

• Attention and choice: a review on eye movements in decision making. (2013, background): “Atalay et al. (2012) also showed that the centrally positionedbrand ismore likely to befixated at stimulus onset and 5 s before the choice, and more likely of being chosen.”
• An Eye-Tracking Study of Tourism Photo Stimuli (2016, background): “Given visual attention’s influence on decisions such as brand choice (Atalay et al. 2012; Krajbich et al. 2010), attention-attracting marketing visuals can potentially increase visitations to a destination.”
• Do you like what you see? The role of first fixation and total fixation duration in consumer choice (2015, result): “Our empirical findings, and earlier studies that failed to find a relation between the location of the first fixation and choice (Glaholt & Reingold, 2009b; Atalay et al., 2012) therefore question the role of the first fixation location in evidence accumulation and preference formation.”