Why brands should fear fearful consumers: How attachment style predicts retaliation

By Matthew Thomson, Jodie Whelan, Allison R. Johnson. 2012

118 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e2c7ce4226a47f0f08aba469b4d5b13467a605c9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. N. Dawar
5. Jodie Whelan

In Organizational Behavior and Human Resource Management

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. N. Dawar
5. Jodie Whelan

In Social Psychology

1. Arnold Japutra
2. Y. Ekinci
3. Lyndon Simkin
4. Jodie Whelan
5. N. Dawar

Citations in the corpus

• Attributions of blame following a product-harm crisis depend on consumers’ attachment styles (2016, background): “Further, given their high levels of commitment to brand relationships, consumers with the fearful attachment style may go from attributing the least amount of blame following a minor crisis to the most amount of blame following a severe crisis (Germann et al. 2013; Johnson et al. 2012).”
• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, methodology): “Subsequently, Johnson et al. (2012) demonstrated that attachment styles predict a number of consumers’ detrimental behaviours (e.g. complaints, obsessing and payback).”