Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

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The effects of promotions on hedonic versus utilitarian purchases (2017, background): “…(excessive farsightedness) demonstrates that guilt and justification concerns often lead consumers to deprive themselves of indulgence and chronically delay hedonic experiences (Haws & Poynor, 2008; Keinan & Kivetz, 2008; Kivetz & Keinan, 2006; Kivetz & Simonson, 2002a; Shu & Gneezy, 2010).”
Pleasure principles: A review of research on hedonic consumption (2013, background): “Kivetz and Simonson (2002a, 2002b; see also Keinan & Kivetz, 2008; Kivetz & Keinan, 2006; Kivetz & Zheng, 2006) examined welfare-enhancing options and consumers' willingness to depart from their natural frugality and prudence, in effect questioning the assumed virtue of self-control.”
Modeling regret effects on consumer post‐purchase decisions (2011, background): “Therefore, regret may stem from decisions related to actions and inactions as well as being either short-term or long-term in nature (Keinan and Kivetz, 2008).”
‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model (2019, background): “…bases for this research, in the absence of fear, sdT (deci and Ryan 2008a, 2008b) appeared applicable in most cases; however, those ‘reactive’ individuals who experienced genuine fear would have had approach avoidance (BIs–BAs) conflicts triggered in the mode described by Keinan and Kivetz (2008).”