Art and the Brand: The Role of Visual Art in Enhancing Brand Extendibility

By Henrik Hagtvedt, Vanessa M. Patrick. 2008

130 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/8d26e226339ddecbcc183bc31c21a89d71913934

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. J. Alba
2. Elanor F. Williams

In Experimental and Cognitive Psychology

1. J. Alba
2. Elanor F. Williams

In Marketing

1. J. Alba
2. Elanor F. Williams
3. Darwin A. Guevarra
4. Ryan T. Howell
5. Markus Glaser
6. Martin Weber

Citations in the corpus

• Pleasure principles: A review of research on hedonic consumption (2013, background): “…in consumer decision making by demonstrating that consumers attend to aesthetics both beyond the margin of their decision processes and within product categories that are not purely aesthetic (Hagtvedt & Patrick, 2008a; Reimann, Zaichkowsky, Neuhaus, Bender, & Weber, 2010; Townsend & Shu, 2010).”