Product Complements and Substitutes in the Real World: The Relevance of “Other Products”

By Allan D. Shocker, Barry L. Bayus, Namwoon Kim. 2004

190 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/ac5e6ae8b74633980d8b86512df4b2286ba4c4d6