What Is Creative to Whom and Why? Perceptions in Advertising Agencies

By Scott Koslow, Sheila L. Sasser, E. Riordan. 2003

156 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/18a692e374bb969bd511423b78cc7b951d7d9e73

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. José Miguel Ospina
2. Kevin Lehnert
3. B. Till
4. Margaret C. Campbell

In Experimental and Cognitive Psychology

1. José Miguel Ospina
2. Kevin Lehnert
3. Caleb Warren
4. B. Till
5. Daniel W. Baack

In Marketing

1. José Miguel Ospina
2. Kevin Lehnert
3. Caleb Warren
4. B. Till
5. Margaret C. Campbell
6. Bartosz W. Wojdynski
7. Nathaniel J. Evans
8. D. Roux

Citations in the corpus

• What Makes Things Cool? How Autonomy Influences Perceived Coolness (2014, background): “From this perspective, it seems curious that autonomy based on diverging from the norm might make something seem cooler.”
• Advertising Creativity: The Role of Divergence Versus Meaningfulness (2014, background): “Consumers also judge an ad as creative by its execution, not whether it is meaningful to them or to the product being advertised (Koslow, Sasser, and Riordan 2003; West, Kover, and Caruana 2008).”