How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
By Yeyi Liu, Magnus Hultman, Andreas B. Eisingerich, Xingjie Wei. Annals of Tourism Research, 2020
136 citations recorded by the source corpus.
The research examines to what extent emotional place attachment is impacted by people's feelings towards international companies associated with the place, and what mechanism and conditions drive such effects. The research draws on the feelings-as-information perspective and empirically tests the relationships in three international multi-method studies. The results demonstrate that brand loyalty plays a key role in place affective image and emotional place attachment. The study theorizes and empirically shows the importance of affect, authenticity, and cultural distance in such relationships. Critically, it enriches understanding of brand–place relationships and identify key boundary conditions. Tourism marketers need to appropriately manage perceptions of local brands' authenticity and consider cultural distance when designing destination campaigns in their efforts to strengthen place attachment.
Subfields: Geography, Planning and Development, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/08de0c83294ea00b46744ac77e0c8faa8e525b3f
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience (2021, background): “Building on research concerning the outcomes of identification, identification could also garner increased museum loyalty (Liu et al., 2020).”