Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

By Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch, G. McClelland. 2012

1,771 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/f90f65324f29adb97d62babe0655bea2b9aa6504

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Citations in the corpus

On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior (2015, methodology): “Next, a floodlight analysis (Spiller et al. 2013) was performed to decompose the”
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect (2020, methodology): “As hedonic/utilitarian attribute importance was continuous, we explored the interaction using the Johnson–Neyman floodlight technique (Spiller et al. 2013), which revealed a significant effect of recommender preference in human–AI choice set for levels of hedonic/utilitarian attribute importance…”
The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (2014, methodology): “We analyzed each interaction using the Johnson-Neyman floodlight analysis technique following Spiller et al. (2013), which allowed us to probe inter-”
How boards’ internal and external social capital interact to affect firm performance (2016, background): “Nevertheless, the existence of the main effect is not a prerequisite for a moderation effect (Janssen, 2001; Spiller et al., 2013).”
Achieving Immersion in the Tourism Experience: The Role of Autonomy, Temporal Dissociation, and Reactance (2020, methodology): “To avoid any loss of statistical power, we chose not to dichotomize the reactance measure (Fitzsimons 2008) and performed a floodlight analysis (Spiller et al. 2013) using the Process macro and 5,000 bootstrap samples.”
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment (2017, methodology): “Because self-reported hunger was measured on a 1 to 7 scale (M ¼ 4.25, SD¼ 1.68, median ¼ 4), we ran a floodlight analysis using the JohnsonNeyman (1936) technique to identify the range of hunger for which the simple effect of aesthetics was significant (figure 1; see also Spiller et al. 2013).”