The impact of customer‐to‐customer interactions in a high personal contact service setting
By Robert S. Moore, Melissa L. Moore, M. Capella. 2005
263 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/356d90b40a053b4b6974bbca413257e785dc0f9e
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Effects of positive customer-to-customer service interaction (2012, background): “Moore, Moore, and Capella (2005) argue such interpersonal encounters in service environments affect firm evaluations and influence patronage.”
- Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “For example, customer participation and involvement appear to encourage the transmission of positive WOM, rather than negative WOM (File and Prince 1992; Moore, Moore, and Capella 2005; Richins and Shaffer 1987; Stokes 1997).”
- Working consumers: the next step in marketing theory? (2009, background): “The more positive interactions there are between customers, the greater the perceived value of the service as expressed in terms of satisfaction, positive word-of-mouth, etc. (Moore et al., 2005; Rosenbaum and Massiah, 2007).”
- The impact of other‐customer failure on service satisfaction (2008, background): “The severity of other-customer failure has a direct affect on the outcome, an element that Oliver and Swan (1989) found to be critical to how customers evaluated an exchange.”