Philip J. Rosenberger
Sociology and Political Science · 2020–2021
A researcher in the Science corpus: 3 papers; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 80 citations into it
- Marketing — 76 citations into it
- Organizational Behavior and Human Resource Management — 59 citations into it
- Information Systems and Management — 45 citations into it
Whom Philip J. Rosenberger trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Linda D. Hollebeek
- Stephen Louis Vargo
- Marko Sarstedt
- Shiri D. Vivek
- Joseph F. Hair
- Roderick Brodie
- Jörg Henseler
- Christian M. Ringle
Papers from Philip J. Rosenberger's perspective
Ordered by how strongly the researchers Philip J. Rosenberger trusts endorse each paper. Same corpus, a different order for every researcher.
- Co-creation experiences: The next practice in value creation
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- Advanced Issues in Partial Least Squares Structural Equation Modeling
- Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
- Users of the world, unite! The challenges and opportunities of Social Media
- What Drives Social Commerce: The Role of Social Support and Relationship Quality (International Journal of Electronic Commerce)
- The Customer Engagement/Value Interface: An Exploratory Investigation
- The Psychological Mechanism of Brand Co-creation Engagement
- Introducing COBRAs
- The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (Computers in Human Behavior)
Their papers
- Driving consumer–brand engagement and co-creation by brand interactivity (2020) — 134 citations
- Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020) — 158 citations
- The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021) — 169 citations