Yeonjoo Lee

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 14 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it
• Social Psychology — 8 citations into it
• Sociology and Political Science — 8 citations into it

Whom Yeonjoo Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Anna S. Mattila
2. F.J.M. Laros
3. Boonghee Yoo

Papers from Yeonjoo Lee's perspective

Ordered by how strongly the researchers Yeonjoo Lee trusts endorse each paper. Same corpus, a different order for every researcher.

1. The role of preconsumption affect in postpurchase evaluation of services
2. Evoking Emotion Affective Keys to Hotel Loyalty
3. Emotions in consumer behavior: A hierarchical approach
4. Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants
5. Impact of customer preconsumption mood on the evaluation of employee behavior in service encounters
6. Describing and Measuring Emotional Response to Shopping Experience
7. Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
8. Developing and validating a multidimensional consumer-based brand equity scale
9. A study of emotion and reason in products and services
10. Brand Familiarity and Advertising Repetition Effects

Their papers

• Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop (2016) — 122 citations