Mikyoung Kim

Sociology and Political Science · 2009–2021

A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Mikyoung Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kevin Lane Keller

Papers from Mikyoung Kim's perspective

Ordered by how strongly the researchers Mikyoung Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…
  2. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
  3. The effects of the standardized instagram disclosure for micro- and meso-influencers (Computers in Human Behavior)
  4. An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
  5. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
  6. Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement
  7. Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise
  8. Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
  9. The Effects of Negativity and Motivated Information Processing During a Political Campaign.
  10. The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Their papers