Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website

By Mira Lee, Shelly Rodgers, Mikyoung Kim. 2009

250 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f25e0b7845ddf742110532e790f871e73d553fd5

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Citations in the corpus

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “Prior empirical investigations have examined the impact of eWOM on product sales (Chevalier & Mayzlin 2006; Goldsmith & Horowitz 2006), consumers’ decision-making processes (De Bruyn & Lilien 2008), and attitude towards the brand and the website (Lee et al. 2009).”
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation (2020, background): “Previous studies mainly focused on how these factors influenced purchase invention, online sales, trust, and attitude towards eWOM (Babić Rosario et al., 2016; M. Lee et al., 2009; Pan & Chiou, 2011).”
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “Several studies have investigated the relationship between eWOM usefulness and purchase intention (Cheung 2014; Frasquet et al. 2015; Gunawan and Huarng 2015; Huang et al. 2013; Lee et al. 2011; Mafael et al. 2016; Park and Lee 2008, 2009).”
The multidimensional nature and brand impact of user-generated ad parodies in social media (2011, background): “Such a shift is significant because in uGC it is not marketers but consumers who determine what to say about brands (Lee et al. 2009).”
Factors Affecting Customer Satisfaction in Responses to Negative Online Hotel Reviews (2015, background): “…impact than positive ones on decision-making (e.g., Rozin and Royzman 2001; Baumeister, Bratslavsky, Finkenauer, and Vohs 2001), and research has shown that negative online reviews are not only more viewed but also perceived as “more useful” (M. Lee, Rodgers, and Kim 2009; Rozin and Royzman 2001).”
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021, background): “Lee et al. (2009) also found a statistically significant relationship between eWOM and attitude toward social media ads.”
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction (2017, background): “The valence of WOM refers to its evaluative direction and can be positive, negative, or neutral (Lee, Rodgers, and Kim 2009).”