Yu-An Huang

Marketing · 2009–2011

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 27 citations into it
• Sociology and Political Science — 23 citations into it
• Social Psychology — 17 citations into it
• Strategy and Management — 13 citations into it; #10,301 of 10,874 by trust here, #8,809 by citations
• Organizational Behavior and Human Resource Management — 11 citations into it

Whom Yu-An Huang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jill Klein
2. Mahesh N. Shankarmahesh
3. Philip M. Podsakoff
4. Aron O'Cass
5. Peeter W. J. Verlegh
6. H. Chesbrough
7. Ronan T. McIvor
8. M. Hobday
9. Scott B. MacKenzie
10. G. Balabanis

Who trusts Yu-An Huang overall

1. Anne-Laure Mention
2. Namho Chung
3. André Spithoven

Papers from Yu-An Huang's perspective

Ordered by how strongly the researchers Yu-An Huang trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
2. Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
3. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
4. Making More by Doing Less: An Analysis of Outsourcing and its Effects on Firm Performance
5. Innovation in Asian Industrialization: A Gerschenkronian Perspective
6. Complementarity, status similarity and social capital as drivers of alliance formation
7. Leading the Revolution
8. Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
9. Exploring consumer status and conspicuous consumption
10. Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis

Their papers

• The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers. (2011) — 137 citations
• R&D sourcing strategies: Determinants and consequences (2009) — 128 citations
• Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention? (2010) — 175 citations