Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?

By Yu-An Huang, Ian Phau, Chad Lin. 2010

175 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/beaae5f755ca4e13aa82aabb72d62c37c436725f

Citations in the corpus

• Exploring the animosity domain and the role of affect in a cross-national context (2012, unknown): “Published research in this area has also confirmed the impact of animosity for products in general, (Hinck et al., 2004; Huang et al., 2010; Leong et al., 2008; Nakos & Hajidimitriou, 2007; Witkowski, 2000), for specific categories of products (Ettenson & Klein, 2005; Hong & Kang, 2006; Jimenez & Ma”