The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers.

By Hung-Jen Su, Yu-An Huang, Glen H. Brodowsky, Hyun Jeong Kim. 2011

137 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/975c3e7d12c00df74ca398a3fc05da7ac70f09e7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Rajesh Rajaguru
2. Samuel S. Kim
3. Sangkyun Kim
4. Jinde Jiang
5. Yensen Ni
6. Jie Yin

In Marketing

1. Chulmo Koo
2. Namho Chung
3. Hyunae Lee
4. Rajesh Rajaguru
5. Sangkyun Kim
6. Samuel S. Kim
7. Jinde Jiang
8. Yensen Ni

In Sociology and Political Science

1. Rajesh Rajaguru
2. Hyunae Lee
3. Chulmo Koo
4. Samuel S. Kim
5. Jin-young Kim
6. Namho Chung
7. Sangkyun Kim

Citations in the corpus

• Motion Picture-Induced Visual, Vocal and Celebrity Effects on Tourism Motivation: Stimulus Organism Response Model (2014, background): “As suggested by Su et al. (2011), the creative placement of tourism destinations in motion pictures develops parasocial relationship and that exhibits positive attitudes towards the locations.”
• Perceived values of TV drama, audience involvement, and behavioral intention in film tourism (2018, background): “because the production content of each media program can vary with the production country’s cultural background and production style (Hudson, Wang, & Gil, 2011; Kim & O’Connor, 2011; Su et al., 2011).”
• The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea (2018, methodology): “Su et al. (2011) examined the impact of TV dramas on consumers’ attitudes toward the location featured in the drama.”