P. Cuestas

Marketing · 2008–2016

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 23 citations into it
• Strategy and Management — 22 citations into it
• Social Psychology — 10 citations into it
• Experimental and Cognitive Psychology — 9 citations into it
• Education — 6 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom P. Cuestas trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. L. Rodríguez
2. Simon Bell
3. Sankar Sen
4. C. Bhattacharya

Papers from P. Cuestas's perspective

Ordered by how strongly the researchers P. Cuestas trusts endorse each paper. Same corpus, a different order for every researcher.

1. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
2. The psychology of interpersonal relations
3. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
4. Corporate Social and Financial Performance: A Meta-Analysis
5. The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
6. Misconceptions about the learning approaches, motivation and study practices of Asian students
7. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
8. The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
9. Social Identity Complexity
10. Can Mixed Emotions Peacefully Coexist

Their papers

• Determinants of Consumer Attributions of Corporate Social Responsibility (2016) — 151 citations
• An examination of the interrelationships between self‐esteem, others' expectations, family support, learning approaches and academic achievement (2008) — 123 citations