From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results

By Katharina J. Srnka, Sabine T. Koeszegi. 2007

352 citations recorded by the source corpus.

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Identifying and Ranking the Determinants of Tourism Performance (2012, background): “The literature suggests that “starting with categories identified in the literature” (Srnka and Koeszegi 2007, p. 37) is useful in the process of categorizing such qualitative data.”
Blowing Open the Serious Leisure-Casual Leisure Dichotomy: What's In There? (2010, methodology): “We chose a common mixed-method research design, the “integrated generalization design” wherein “qualitative material is collected and transformed into categorical [or numerical] data for further quantitative analysis” (Srnka & Koeszegi, 2007, p. 32).”
Varieties of institutional systems: A contextual taxonomy of understudied countries (2016, background): “…by emphasizing discovery-oriented research; second, it assures methodological rigor and “allows deriving generalizable results from qualitative data” (Srnka & Koeszegi, 2007: 60); and third, it facilitates a more direct comparison between configurations and highlights patterns of differences in…”
A mixed method approach to understanding brand personality (2009, methodology): “However, even though qualitative research has been a mainstay in certain fields (for example, education and nursing), social scientists generally prefer to rely on statistically rigorous quantitative methods (Srnka and Koeszegi, 2007).”