People, Products, and Pursuits: Exploring the Relationship between Consumer Goals and Product Meanings

By Mark S. Ligas. 2000

106 citations recorded by the source corpus.

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Charity Brand Personality: The Relationship With Giving Behavior (2008, background): “In electing to purchase brands with particular personalities, consumers can thus seek to convey representations of themselves (Fournier, 1991; Ligas, 2000) and/or reinforce their self-image.”
Understanding the do-it-yourself consumer: DIY motivations and outcomes (2011, background): “People can distinguish themselves from others through their behaviors, but also through products that offer symbolic meaning beyond their functional benefits (Ligas 2000).”
A re-examination of the generalizability of the Aaker brand personality measurement framework (2003, background): “…some scholars interested in brand management have offered conceptualizations of brands that include symbolic components (e.g., Keller, 1993, 1998; Ligas, 2000; Park, Jaworski and MacInnis, 1986; Park and Srinivasan, 1994), few valid measurement Journal of Strategic Marketing ISSN 0965–254X…”
Why Do People Drink Wine? A Consumer-Focused Exploration (2008, background): “The paradigm which is adopted here for the analysis of consumer motivation is a tripartite one, based on the idea that products fulfil needs which may be utilitarian and physical (eg, Thompson & Vourvachis, 1995 ), symbolic ( Levy, 1986 ), and experiential ( Holbrook & Hirschman, 1982 ), or, more u”