The impact of self‐monitoring on image congruence and product/brand evaluation

By Margaret K Hogg, A. Cox, K. Keeling. 2000

256 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/4e955b051ff2d52e223cfb244b80fa5249ce28fa

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

In Literature and Literary Theory

In Marketing

Citations in the corpus

Mapping symbolic (anti-) consumption (2009, unknown): “However the work on self-monitoring (e.g. Auty and Elliott, 1998a,b, 2001; Hogg et al., 2000) demonstrates that the suggested division at the subordinate level between molar and molecular is somewhat fuzzy.”
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes (2017, background): “Fourth, other variables that have informed studies on self-congruence and product/brand evaluation have included self-monitoring (e.g., Hogg et al., 2000), self-esteem (e.g., Malär et al., 2011) and self-enhancement motives (e.g., Aguirre-Rodriguez et al., 2012).”
Uncovering the relationships between aspirations and luxury brand preference (2010, background): “Self-esteem has also been presented as a fundamental element within theories of motivation and self-concept ( Hogg et al. , 2000”
Anti-consumption and brand avoidance (2009, background): “Much research confirms the notion that consumers express themselves, and construct their identities/ self-concepts through the brands they use (Aaker, 1999; Belk, 1988; Dolich, 1969; Grubb and Grathwohl, 1967; Hogg, Cox, and Keeling, 2000; Levy, 1959; McCracken, 1989; Sirgy, 1982; Solomon, 1983).”
Intrinsic motivations, self-esteem, and luxury goods consumption (2011, background): “(2001) propose self-esteem to be a fundamental need, which may blend with goal pursuit and may therefore be an important concept in motivation theories and self-concept theories in marketing (Durgee, 1986; Ferraro et al., 2005; Hogg et al., 2000).”
A re-examination of the generalizability of the Aaker brand personality measurement framework (2003, background): “In recent years, marketing scholars have become increasingly interested in understanding and measuring the symbolic meaning consumers attribute to brands (e.g., Aaker, 1997; Bettman, 1993; Hogg, Cox, and Keeling, 2000).”
Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “Much of the consumer behavior research in self-image congruence has predicted various consumer behaviors, including product/brand preference (Fitzmaurice, 2005; Govers and Schoormans, 2005; Heath and Scott, 1998; Jamal and Goode, 2001), brand/service attitude (Hogg et al., 2000), consumer satisfacti”
Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “meaning of brands (prestige, status, personality) than low self-monitors (DeBono, 1987; Hogg et al., 2000).”
Segmenting service “complainers” and “non‐complainers” on the basis of consumer characteristics (2006, background): “Auty and Elliott, 1998), decision-making, purchasing and consumption (e.g. Bearden and Crockett, 1981; Graeff, 1996; Hogg et al., 2000), materialism (e.”