Sekar Kidambi Raju
Sociology and Political Science · 2009
A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 6 citations into it
Whom Sekar Kidambi Raju trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Sekar Kidambi Raju's perspective
Ordered by how strongly the researchers Sekar Kidambi Raju trusts endorse each paper. Same corpus, a different order for every researcher.
- Motivated Reasoning: A Depth-of-Processing Perspective
- The psychology of interpersonal relations
- The Brand Positivity Effect: When Evaluation Confers Preference
- Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. (Psychological bulletin)
- The case for motivated reasoning.
- Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence
- Prospect theory: An analysis of decision under risk Econometrica 47
- Affect Monitoring and the Primacy of Feelings in Judgment
- Locomotion, Assessment, and Regulatory Fit: Value Transfer from 'How' to 'What'
- Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Their papers
- The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process (2009) — 91 citations
- The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands (2009) — 106 citations