The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands

By Sekar Kidambi Raju, H. Unnava, N. Montgomery. 2009

106 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9eace1f7b85ff99c6388849fa554a9deda2914ca