The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter

By Haseeb Shabbir, D. Thwaites. 2007

100 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/24648660361717b12cdfdbe422ae4f4d69e0728f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

1. Jörg Matthes

In Communication

1. Thomas Hove
2. Jörg Matthes

In Social Psychology

1. Brigitte Naderer
2. Desirée Schmuck
3. Jörg Matthes
4. Rodney Graeme Duffett

Citations in the corpus

• Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018, background): “Using deceptive claims is a common practice in different fields of advertising (e.g., Shabbir and Thwaites 2007) and marketing (e.g., Pracejus, Olsen, and Brown 2003).”
• The multidimensional nature and brand impact of user-generated ad parodies in social media (2011, background): “Humour has long been a popular advertising technique, and researchers have examined it from a variety of perspectives (see, for example, Weinberger et al. 1995; Zhang 1996; Alden et al. 2000; Cline et al. 2003; Zhang & Zinkhan 2006; Cline & Kellaris 2007; Shabbir & Thwaites 2007).”