The multidimensional nature and brand impact of user-generated ad parodies in social media
By Bruce G. Vanden Bergh, Mira Lee, E. Quilliam, Thomas Hove. 2011
109 citations recorded by the source corpus.
Subfields: Gender Studies, Social Psychology, Human-Computer Interaction
View Paper: https://www.semanticscholar.org/paper/12e9591031485b05086470cb9ad69239db8f1694
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Citations in the corpus
- Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “Since users join the community in order to look for specific content that is relevant, interesting and exciting to them, users on the CCS are likely to use useful information and materials to increase knowledge (Shao 2009), and for relaxation and amusement (Bergh et al. 2011).”
- Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015, methodology): “Students were selected to investigate attitudes towards SNA and attitudes by a majority studies (M l ár, 2011; Orpana and Tera, 2011; Vanden Bergh et al., 2011; Bannister et al., 2013; Persuad, 2013).”
- Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention (2017, background): “…and Dahlén, 2011; Phua and Ahn, 2014; Tsai and Men, 2013), proliferation of user-generated content (UGC) (Krishnamurthy and Dou, 2008; Vanden Bergh et al., 2011), referrals and recommendations (Chatterjee, 2011), identification and membership in brand communities (Christodoulides et al.,…”