Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect

By Robert Heiser, Jeremy J. Sierra, Ivonne M. Torres. 2008

90 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f487529c5541f40ea247588d2b971fdaceeb3bda

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Rick T. Wilson
2. B. Till
3. Daniel W. Baack
4. Micael Dahlen

In Marketing

1. Rick T. Wilson
2. Daniel W. Baack
3. B. Till

In Sociology and Political Science

1. Rick T. Wilson
2. Daniel W. Baack
3. B. Till

Citations in the corpus

• Creativity, attention and the memory for brands: an outdoor advertising field study (2015, background): “…advertising merely mentions attention, making little to no attempt to describe how attention works in advertising environments, and assuming that creativity draws consumer attention to advertising in all circumstances (Ang, Lee, and Leong 2007; Heiser, Sierra, and Torres 2008; Till and Baack 2005).”