Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

By S. Grier, Rohit Deshpandé. 2001

312 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2cd99b562f9b9665741f324a818df2afd9dad742

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Citations in the corpus

Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments (2004, background): “…consumer domains, including the persuasiveness of spokespersons (Deshpandé and Stayman 1994), gender and ethnic differences in advertisements (Grier and Deshpandé 2001), food consumption preferences *Americus Reed II is assistant professor of marketing at University of Pennsylvania,…”
The impact of silo mentality on team identity: an organisational case study (2012, background): “Group and organisational identity are well researched in different fields of specialisation, including marketing (Amy, 2002; Gupta & Ogden, 2009; Grier & Rohit, 2001), education (Hartnett, 2007; Gurim & Nagda, 2006; Stark-Rose, Lokken & Zarghami, 2009), anthropology (Torres-Rouff, 2008), sociology…”
Self‐Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration (2005, background): “…with mismatching sources, but only when the ethnicity is perceived to be important (e.g., as the result of being a member of a numeric minority or by being lower in social status; Grier and Deshpande 2001) and is a salient aspect of identity (Deshpande and Stayman 1994; Grier and Deshpande 2001).”
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE (2003, background): “More recent research on the topic by Grier and Deshpandé (2001) evaluated the impact of group social status (in addition to numeric status) on the effectiveness of targeted advertising.”
Make me special: Gender differences in consumers’ responses to loyalty programs (2012, background): “This psychological benefit can have a significant effect on participants’ behavior (Drèze and Nunes 2009; Grier and Deshpande 2001; Wagner et al. 2009).”
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect (2008, methodology): “Psychological and marketing research reveal that individuals use distinctiveness rules as a means to establish and maintain some differentiation from others (e.g., Appiah 2001; Grier and Deshpandé 2001; Vignoles, Chryssochoou, and Breakwell 2000).”
What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response (2001, background): “More recent research has expanded on this effect and argued that distinctiveness is influenced not only by numeric prevalence but also by the social status of the group (Grier and Deshpandé 2001).”
The self-importance of moral identity. (2002, result): “Similar effects were demonstrated in another study in which the salience of ethnic identity was found to affect informal self-descriptions (McGuire et al., 1978; see also Forehand & Deshpandé, 2001; Forehand et al., in press; Grier & Deshpandé, 2001).”
Sticky Priors: The Perseverance of Identity Effects on Judgment (2004, background): “…effects on judgment and behavior in several contexts, including advertising effectiveness (Deshpandé and Stayman 1994; Forehand and Deshpandé 2001; Grier and Deshpandé 2001; Meyers-Levy 1988; Meyers-Levy and Sternthal 1991) and consumption preferences (Stayman and Deshpandé 1989; Wooten 1995).”