R. Kim

Marketing · with Chao · 2019

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom R. Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Chao-Chin Huang
  2. Liezl-Marié van der Westhuizen
  3. Choong Whan Park
  4. David Gefen
  5. D. Macinnis

Papers from R. Kim's perspective

Ordered by how strongly the researchers R. Kim trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  2. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  3. The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
  4. The impacts of brand experiences on brand loyalty: mediators of brand love and trust
  5. Brand loyalty: Exploring self-brand connection and brand experience
  6. IMPACT OF BRAND IMAGE, TRUST AND AFFECT ON CONSUMER BRAND EXTENSION ATTITUDE: THE MEDIATING ROLE OF BRAND LOYALTY
  7. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
  8. The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context
  9. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  10. Self‐Construal, Reference Groups, and Brand Meaning

Their papers