The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context

By Samy Belaid, Azza Temessek Behi. 2011

269 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f4d4f6fd24561ee3bbbc40cb99aa5a70bb85ae19

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In Marketing

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Brand experience effects on brand attachment: the role of brand trust, age, and income (2019, background): “…such as brand love (Correia-Loureiro et al., 2012), brand loyalty (Japutra et al., 2016), compulsive buying (Japutra et al., 2017), commitment (Belaid and Behi, 2011), ethical judgment (Schmalz and Orth, 2012), satisfaction (Belaid and Behi, 2011), separation distress (Park et al., 2010),…”
What type of relationship do we have with loved brands (2014, background): “Examples are brand loyalty (Jacoby and Chestnut, 1978), brand trust (Chaudhuri and Holbrook, 2001), brand attachment (Belaid and Behi, 2011; Park et al., 2010), brand passion (Bauer et al., 2004), brand romance (Patwardhan and Balasubramanian, 2011), brand tribalism (Veloutsou and Moutinho, 2009),…”
Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, result): “…connections (Escalas & Bettman, 2005), brands in the selfconcept (Hamilton & Hassan, 2010; Sprott, Czellar, & Spangenberg, 2009), brand attachment (Belaid & Behi, 2011; Malär, Krohmer, Hoyer, & Nyffenegger, 2011; Park, MacInnis, Priester, Eisengerich, & Iacabucci, 2010; Thomson, MacInnis, &…”
Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers (2019, background): “Brand attachment is an important construct which has been applied in different domains, particularly in the field of brand management to help researchers and marketers understand its consequences on consumer satisfaction, trust, commitment, and loyalty (Belaid & Behi, 2011).”
Exploring the Relationships among Service Quality, Satisfaction, Trust and Store Loyalty among Retail Customers (2012, background): “So, other factors that are found to influence loyalty are brand name and value and brand commitment (Kuikka & Laukkanen, 2012; Belaid & Behi, 2011); confidence benefits and special treatments benefits (Ruiz-Molina et al., 2009); the quality of product offered in retail outlets (Allaway et al.,…”
Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016, background): “For example, one could argue that a person with high brand attachment (Belaid & Behi, 2011) or brand love (Batra, Ahuvia,& Bagozzi, 2012) towards Apple, would buy any product of Apple regardless of the specific item.”