The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study

By Hashed Ahmed Mabkhot, S. Salleh, H. Shaari. 2017

149 citations recorded by the source corpus.

Subfields: Accounting, Law, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0a2b622c5fac9a58d110ad2ff602dc211e86c615

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In Sociology and Political Science

1. Kartika Aprilia Benhardy
2. Matthew Ronadi
3. Y. Chao
4. Hardiyansyah Hardiyansyah
5. R. Kim
6. A. Putranto

Citations in the corpus

• Brand image and price perceptions impact on purchase intentions: mediating brand trust (2020, background): “Although one case shows that Brand Image doesn’t always influence Brand Trust (Mabkhot et al., 2017), the influence of Brand Trust towards Brand Image varies by industry and product type.”
• Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers (2019, background): “Also, Mabkhot, Shaari, and Salleh (2017) find no significant relationship among these constructs.”