Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

By Zhenfeng Ma, Tripat Gill, Ying Jiang. 2015

95 citations recorded by the source corpus.

Subfields: Applied Psychology, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/4240ba724e53178a58a92269d440206e4a8b6a02

Citations in the corpus

• Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, unknown): “…work that has explored core design adjustments as built-in components, and peripheral design adjustments as physically detached from the product, Ma, Gill, and Jiang (2015) found consistent results in that really new peripheral adjustments fare better than core adjustments, in part because…”