Explaining Females’ Envy Toward Social Media Influencers

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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, background): “In hindsight, this may not come as a surprise, as many people now aspire to become a social influencer (Chae 2018).”
Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021, background): “…younger consumers, Generation Z and Millennials, are more favorable to influencer marketing than older generations (Čop and Culiberg 2020), and female consumers are more prone to mimic influencers’ lifestyles and purchase products influencers endorse (Chae 2018; djafarova and Rushworth 2017).”
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement (2019, background): “SMIs occupy a unique in-between place in a continuum of relationships between consumers and people they trust, wherein “Influencers fall somewhere between distant friends and acquaintances and traditional celebrities” (Chae, 2017, p. 249).”
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type (2020, background): “This finding corroborates literature on aspirational social comparison with celebrities (Choi and Rifon 2012) and influencers (Chae 2017).”