Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

By Jennifer L. Aaker. 2000

292 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/48c2151ed7bd8be8627d3c7f304cbc9e3881c7f1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. N. Fernandez
2. K. Leung
3. Berna Gerçek-Swing
4. Daniel J. O'Keefe
5. Aditya A. Bhagwat
6. Fernando R. Jiménez
7. Frederick T. L. Leong
8. Norma A. Mendoza

In Marketing

1. Julie Juan Li
2. Jos Hornikx
3. Daniel J. O'Keefe
4. Jody L. Crosno
5. Traci H. Freling
6. D. Henard
7. N. Fernandez
8. Berna Gerçek-Swing

In Social Psychology

1. Miriam Erez
2. E. Hardin
3. Frederick T. L. Leong
4. Julie Juan Li
5. Berna Gerçek-Swing
6. K. Leung
7. Aditya A. Bhagwat
8. Jody L. Crosno

Citations in the corpus

• Brand personality appeal: conceptualization and empirical validation (2011, background): “The second theme of research on brand personality emphasizes changes in brand attitudes and related measures as the primary consequence of a brand having a distinctive, favorable personality (e.g., J. L. Aaker 2000; Batra and Homer 2004).”
• A new measure of brand personality (2009, background): “Aaker (2000), Aaker et al. (2001), and Kim et al. (2001)more or less replicate Aaker's brand personality structure.”
• The What, How, Why, and Where of Self-Construal (2011, methodology): “evaluated loss-framed information as more important than the gain-framed information, and participants with high IndSC evaluated gain-framed information as more important than the loss-framed information (also see Aaker & Lee, 2001). More recently, Hamilton and Biehal (2005) provided additional supp”
• How Face Influences Consumption - A Comparative Study of American and Chinese Consumers (2007, methodology): “For this construct, we use three 7-point (1 = strongly agree; 7 = strongly disagree) Likert-scale items: (1) name brand purchase is a good way to distinguish people from others; (2) what I consume should be consistent with my social status; and (3) name products and brands purchases can bring me a s”
• Using self-referencing to explain the effectiveness of ethnic minority models in advertising (2002, result): “Further, while an overall 'Asian' category may comprise a variety of cultures, it is consistent with the Asian/ Anglo dichotomies of previous research and past definitions of Asian (e.g. Taylor & Stern 1997; Aaker 2000; Briley eta/. 2000).”