Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)

By Constanza Bianchi, S. Pike, Ian Lings. 2014

165 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/a973bee7d005e2b533e2d8a81ae2621dbd1e0e28

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In Sociology and Political Science

In Transportation

Constanza Bianchi

Citations in the corpus

Understanding travelers’ intentions to visit a short versus long-haul emerging vacation destination: The case of Chile (2017, background): “Recently, Bianchi et al. (2014) used a consumer-based brand equity model to examine the performance of Brazil, Chile and Argentina among a sample of Australian long-haul travelers.”
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination (2018, background): “Works on destination brand equity have investigated the relationship between brand awareness and the intention to recommend (conceived as a component of attitudinal loyalty) (Pike et al., 2010; Bianchi and Pike, 2011; Bianchi et al., 2014; Yang et al., 2015); however, the relationship between these ”
How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR (2020, background): “Academic and managerial schools of thought jointly agree on the aspect that positive reputation results in a profitable brand, and it serves as a competitive advantage in the industry.(34) The literature highlights that brand reputation is linked with the organization’s integrity.”
Re-conceptualizing customer-based destination brand equity (2019, unknown): “…√ Liu, Liu, and Lin (2015) √ √ √ √ (monetary) – – √ Destinations Konecnik and Gartner (2007) √ √ √ – – – √ Pike (2007) √ (salience) – √ – – – √(+resonance) Boo et al. (2009) √ √ √ (social image) √ (monetary) – – √ Kim, Han, Holland, and Byon (2009) √ – – √ – – Pike (2009) √ (salience) – √ – – – √…”