Dimensions of Brand Equity in the Chain Restaurant Industry

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The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2012, background): “Recently, Hyun and Kim (2011) identified four sub-dimensions of brand equity in the chain restaurant industry and examined the causal relationships between the dimensions.”
Antecedents and Outcomes of Hospitality Loyalty (2016, background): “Service quality is a direct antecedent of composite measures of loyalty that include WOM, revisit intentions, and willingnessto-pay (WTP) (Gracia et al., 2011; Hyun & Kim, 2011; Ladhari, 2009).”
How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR (2020, background): “The literature also suggests that CSR is directly associated with brand equity and is considered as one of the important aspects to transform brand reputation into brand equity.(55) This is in line with hypothesis 2 that predicts that CSR activities positively moderate the relationship between brand”
The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study (2017, background): “Previous researchers have showed that brand image has a positive influence on brand loyalty (Andreani et al. 2012; Hyun & Wansoo 2011).”