Didier Louis

Marketing · 2010–2014

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

Whom Didier Louis trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Gordon L. Fullerton (in Marketing)
  2. Traci H. Freling (in Marketing)

Who trusts Didier Louis

  1. J. Aschemann‐Witzel (in Marketing)

Papers from Didier Louis's perspective

Ordered by how strongly the researchers Didier Louis trusts endorse each paper. Same corpus, a different order for every researcher.

  1. An empirical analysis of the brand personality effect
  2. The Impact of Brand Commitment on Loyalty to Retail Service Brands
  3. Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
  4. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
  5. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
  6. Do brand personality scales really measure brand personality?
  7. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  8. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  9. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
  10. Social Identity and Self-Categorization Processes in Organizational Contexts

Their papers