A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
By Cindy Lombart, Didier Louis. 2014
147 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/e79fb7a84b7dbc5ae3abfae89ce9aac7533c4f8a
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Consumer perception and preference for suboptimal food under the emerging practice of expiration date based pricing in supermarkets (2018, background): “…retailers are the supply chain actor most visible for the endconsumer, and consequently, their activities and communication influences consumer’s knowledge and attitude towards the topic of food waste, or the perception of food products as such or as a result of store image (Lombart & Louis, 2014).”
- Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “…supports a link between CSR or an ethical business approach and favorable consumer outcomes, such as customer loyalty, perceived brand equity and purchase intention (Deng and Xu, 2017; Iglesias et al., 2018; Iglesias et al., 2019; Inoue et al., 2017; Lombart and Louis, 2014; Mohr and Webb, 2005).”