Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)

By Cindy Lombart, Didier Louis. 2010

170 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/81324f11d201a31e0abf26878e4251fbcb73b40b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Linn Viktoria Rampl
2. Dennis Reynolds
3. Na Su
4. Peter Kenning

In Organizational Behavior and Human Resource Management

1. Linn Viktoria Rampl
2. Peter Kenning
3. Ramón Fuentes

In Sociology and Political Science

1. Linn Viktoria Rampl
2. Peter Kenning

Citations in the corpus

• Impact Of Brand Personality On Three Major Relational Consequences (Trust, Attachment, And Commitment To The Brand): Case Study Of Nestle Nutrition Company In Tehran, Iran (2012, background): “Louis and Lombart (2010) evaluated the effect reference groups; of brand personality on trust, attachment and Show greater motivation to process new information commitment.”
• Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “Nevertheless, the most widely accepted idea is that brand personality dimensions matter in persuading consumers to choose a brand and that their role varies in influencing consumer psychology and behavior (Louis and Lombart, 2010; Ramaseshan and Tsao, 2007).”
• Employer brand trust and affect: linking brand personality to employer brand attractiveness (2014, background): “Biel, 2000) but also trust (e.g. Fournier, 1998; Louis and Lombart, 2010) towards a brand.”