Exploring How Intangibility Affects Perceived Risk

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Understanding perceived risks in mobile payment acceptance (2015, background): “The intangibility of service was found to significantly increase perceived risks (Laroche et al., 2004).”
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “, through enhanced visualization) reduces perceived risk (Laroche et al. 2004).”
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study (2018, background): “Psychological risks are often associated with lack of experience; consumers who are unfamiliar with online shopping activities are more likely to become subjected to mental discomfort and fearing making wrong choices (Bezes, 2016; Hong amd Cha, 2013; Laroche et al., 2004).”
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior (2014, background): “Reducing product intangibility reduces the level of risk perception (Laroche et al., 2004).”
Intangibility and Perceived Risk in Online Environments (2006, background): “A study by Laroche et al (2004), in which it was hypothesised that the three dimensions of intangibility are significantly related to the different types of perceived risk has revealed that only mental intangibility is significantly correlated with financial, performance, psychological, social and…”