Sinning Saints and Saintly Sinners

By Sonya S. Sachdeva, Rumen Iliev, Douglas L. Medin. Psychology Science, 2009

728 citations recorded by the source corpus.

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The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage (2018, background): “Specifically, compared to those whose moral identity is not activated, individuals whose moral identity is activated would choose to run filters less often (which is not good for averting the release of pollutants of the manufacturing plant), be more likely to indicate that plant managers should pla”
Moral licensing, moral cleansing and pro-environmental behaviour: The moderating role of pro-environmental attitudes (2019, background): “Similarly, Thøgersen and Noblet (2012) reported positive relationships between pro-social consumer behaviours (everyday green consumer behaviour) and environmental policy support (acceptance of wind power in their area).”
Psychological license: When it is needed and how it functions. (2010, background): “Immoral behavior will be permitted, both by the self and by others, so long as it is sufficiently balanced by moral credits accrued from past good deeds (Jordan et al., 2009; Nisan, 1991; Sachdeva et al., 2009; Zhong, Liljenquist, & Cain, 2009).”
Evidence for two facets of pride in consumption: Findings from luxury brands (2014, background): “For example, Sachdeva, Iliev, and Medin (2009) showed that people confronted with their own immorality donated more to charity or made fewer selfinterested choices in an environmental social dilemma.”