Huery-Ren Yeh
Marketing · 2011
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
Whom Huery-Ren Yeh trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Huery-Ren Yeh's perspective
Ordered by how strongly the researchers Huery-Ren Yeh trusts endorse each paper. Same corpus, a different order for every researcher.
- Perceived value and its impact on choice behavior in a retail setting
- Linking perceived value and loyalty in location‐based mobile services
- Is Beauty Best? Highly versus Normally Attractive Models in Advertising
- Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
- An examination on multiple celebrity endorsers in advertising
- Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs
- Brand Effects on Choice and Choice Set Formation Under Uncertainty
- The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
- Services quality dimensions of Internet retailing: an exploratory analysis
- Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels