The Influences of Perceived Value on Consumer Purchase Intention : The Moderating Effect of Advertising Endorser

By Huery-Ren Yeh, Shihyi Chien, Yi-Ching Tsai. 2011

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View Paper: https://www.semanticscholar.org/paper/a7fb5e9be41206bc2bda7211773ccb24c0b9f833