It's all B2B…and beyond: Toward a systems perspective of the market

By Stephen Louis Vargo, Robert F. Lusch. 2011

1,511 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6dc843a77376ca23bf1c1ea9177334de77127106

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Stephen Louis Vargo
  2. Melissa Archpru Akaka
  3. Kaj Storbacka
  4. Robert F. Lusch
  5. Marko Kohtamäki
  6. Christian Kowalkowski
  7. Cristina Mele
  8. Satish Nambisan

In Organizational Behavior and Human Resource Management

  1. Stephen Louis Vargo
  2. Melissa Archpru Akaka
  3. Kaj Storbacka
  4. Robert F. Lusch
  5. Marko Kohtamäki
  6. Suvi Nenonen
  7. Christian Kowalkowski
  8. Risto Rajala

In Strategy and Management

  1. Melissa Archpru Akaka
  2. Stephen Louis Vargo
  3. Kaj Storbacka
  4. Robert F. Lusch
  5. Marko Kohtamäki
  6. Risto Rajala
  7. Satish Nambisan
  8. Heiko Wieland

Citations in the corpus