In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion

By Melanie C. Green, T. Brock. 2002

686 citations recorded by the source corpus.

Subfields: Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/0e00dbf9c7fdf3e0b8886f250e2e5bb1085c9734

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In Literature and Literary Theory

Citations in the corpus

Persuasive Effects of Fictional Narratives Increase Over Time (2007, positive): “Moreover, the intensive experiential processing taking place when readers are transported into the narrative world makes it likely that memory for the content of a fictional narrative is relatively stable (Green & Brock, 2002).”
Measuring Narrative Engagement (2009, background): “On the one hand, engagement should lead to less counterarguing with the premises of the story (Green & Brock, 2002) and, on the other hand, because engagement is thought to lead to greater elaboration of story-related information (Slater, 2002; Slater, Rouner, & Long, 2006).”
Identification with characters and narrative persuasion through fictional feature films (2010, methodology): “This was evaluated using the EDI scale by Igartua and Páez (1998)2.”
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising (2009, background): “People understand narratives using a unique mode of processing, different from systematic processing (Green and Brock 2002).”
Meta-analytic evidence for the persuasive effect of narratives on beliefs, attitudes, intentions, and behaviors (2016, background): “Green and Brock’s (2002) theory of narrative persuasion suggests a more precise expectation.”
Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model (2010, methodology): “The major theoretical accounts (Gerrig, 1993; Green & Brock, 2002) describe transportation as a holistic experiential state in which emotional, attentional, and cognitive components are closely interwoven with each other (recent empirical work by Busselle & Bilandzic, 2009, supports this view).”
Exploring How Video Digital Storytelling Builds Relationship Experiences (2016, background): “In particular, story receivers become transported through two main components: (1) empathy (Slater and Rouner, 2002) and (2) mental imagery (Green and Brock, 2002).”
Entertainment is Emotion: The Functional Architecture of the Entertainment Experience (2008, background): “Mind states such as presence (Biocca, 2001) and transportation (Green, 2004; Green & Brock, 2002) increase emotion or are in part synonymous with emotion (Epstein, 1994).”
The role of dimensions of narrative engagement in narrative persuasion (2009, background): “Green and Brock (2000; 2002) suggest that the story they used contained particularly powerful imagery from which conclusions could be derived.”