Applications of functional magnetic resonance imaging for market research
By Peter Kenning, H. Plassmann, Dieter Ahlert. 2007
158 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology
View Paper: https://www.semanticscholar.org/paper/dd92706ecc8a4786ff57a314a3fb2db8b8cee826
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Cognitive Neuroscience
- R. Ohme
- Mirja Hubert
- Drew Martin
- Dorota Reykowska
- Arch G. Woodside
- Anna Choromanska
- Dawid Wiener
- Peter Kenning
In Experimental and Cognitive Psychology
- R. Ohme
- Mirja Hubert
- Drew Martin
- Dorota Reykowska
- Arch G. Woodside
- Anna Choromanska
- Dawid Wiener
- Peter Kenning
Citations in the corpus
- A current overview of consumer neuroscience (2008, methodology): “The studies of Ambler et al. (2000), Deppe et al. (Deppe et al., 2005a,b), Kenning et al. (2007b), and Plassmann et al. (2007b) indicate that the ventromedial prefrontal cortex is not only associated with the processing of attractive and affective images, but that it is also relevant for building…”
- The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “In addition, the integration of neuroscience, economic psychology and consumer research within multidisciplinary teams will play an important role in blurring the frontiers between the interested disciplines, as already highlighted by several authors (Kenning et al., 2007; Senior et al., 2007).”
- Application of frontal EEG asymmetry to advertising research (2010, background): “However, as posited by Kenning et al. (2007), it is important that market researchers keep in mind that numerous research techniques remain still in their infancy, and further research is necessary to facilitate the confident application of these techniques.”
- Emotions in Tourism: Theoretical Designs, Measurements, Analytics, and Interpretations (2020, background): “…technology (viz., functional Magnetic Resonance Imaging or fMRI) also offers exciting opportunities to investigate behavior and decision-making at the neural level (Casado-Aranda, Sánchez-Fernández, and MontoroRíos 2017; Hsu and Cheng 2018; Kenning, Plassmann, and Ahlert 2007; Yoon et al. 2006).”