Marketing actions can modulate neural representations of experienced pleasantness
By H. Plassmann, John P. O'Doherty, B. Shiv, Antonio Rangel. Proceedings of the National Academy of Sciences of the United States of America, 2008
1,039 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Sensory Systems
View Paper: https://www.semanticscholar.org/paper/058e0da444298d68df078c7400c22d6cb7a84d45
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Cognitive Neuroscience
- Antonio Rangel
- John A. Clithero
- Gregory S. Berns
- E. T. Rolls
- Fabian Grabenhorst
- Richard P. Bagozzi
- Ralph Adolphs
- Wolfram Schultz
In Sensory Systems
- Richard P. Bagozzi
- H. Plassmann
- E. T. Rolls
- Gregory S. Berns
- John A. Clithero
- Antonio Rangel
- Mario Pandelaere
- Liselot Hudders
Citations in the corpus
- Trial-by-trial data analysis using computational models (2011, neutral): “…et al., 2004; Barraclough et al., 2004; Samejima et al., 2005; Daw et al., 2006; Li et al., 2006; Frank et al., 2007; Tom et al., 2007; Kable and Glimcher, 2007; Lohrenz et al., 2007; Schonberg et al., 2007; Wittmann et al., 2008; Hare et al., 2008; Hampton et al., 2008; Plassmann et al., 2008).”
- Modulation of aesthetic value by semantic context: An fMRI study (2009, positive): “This result was recently extended by Plassmann et al. (2008) who showed that knowledge of the monetary value of a wine increases subjects' reports of preference, and reported a neural correlate of this effect in medial OFC.”
- The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2012, methodology): “In order to investigate the indirect effects of luxury consumption on life satisfaction via positive and negative affect, we conducted a multiple mediator mediation analysis (Hayes et al. 2010; MacKinnon 2000; Preacher and Hayes 2008; see Table 6).”
- Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame (2009, background): “…cortex, which supports the hypothesis that celebrities give rise to positive emotions as the medial orbitofrontal cortex has consistently been associated with the encoding of the subjective liking of stimuli (Beer et al., 2008; Grabenhorst et al., 2008; Plassmann et al., 2008; Rolls et al., 2009).”
- A current overview of consumer neuroscience (2008, background): “Based on these results, Plassmann et al. (2008) assumed that the experienced utility of a product is not only dependent on intrinsic aspects such as the composition of the wine or thirst, but it is also impacted by other adjustable factors within the frame of marketing-mix instruments such as price…”
- Valuation Techniques for Social Cost-Benefit Analysis: (2011, background): “Research suggests that the medial orbitofrontal cortex (mOFC) is a key area of the brain associated with experienced pleasantness (Plassmann et al., 2008; McCLure et al., 2004).”
- The orbitofrontal cortex and beyond: from affect to decision-making. (2008, background): “, 2007), flavor (Grabenhorst et al., 2008a; Kringelbach et al., 2003; McCabe and Rolls, 2007; Plassmann et al., 2008), oral temperature (Guest et al.”
- Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments (2015, background): “…neural measures of consumption enjoyment, such as activity in the ventro - medial part of the prefrontal cortex (vmPFC) for the case of experienced flavor pleasantness (Plassmann et al. 2008) or the anterior part of the insula for the experienced displeasure of feeling pain (Geuter et al. 2013).”