The relative strength of affective commitment in securing loyalty in service relationships

By Heiner Evanschitzky, G. Iyer, H. Plassmann, Joerg Niessing, H. Meffert. 2006

554 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c02bf66e58b92af6259a2b40048113987246fdaa

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Citations in the corpus

Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships (2009, background): “, switching costs, value/economic incentives), emotional attachment has been shown to be the source of the most enduring loyalty (Evanschitzky et al. 2006).”
Service Quality, Customers’ Satisfaction and the Moderating Effects of Gender: A Study of Arabic Restaurants (2016, unknown): “As for customer’s outcome behaviors, loyalty can be measured using positive word of mouth, revisit intention and willingness to recommend, which were taken from Mattila (2001) and Evanschitzky et al. (2006).”
Social Sustainability in Selecting Emerging Economy Suppliers (2011, methodology): “A comparison of an unrestricted model and a model restricting the two paths to be equal reveals a difference between the according v2 values at the 0.05 level (Evanschitzky et al., 2006).”
Be creative, my friend! Engaging users on Instagram by promoting positive emotions (2020, background): “publications is a key antecedent of the strengthening of their affective bonds with the brand (Evanschitzky et al., 2006).”
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019, background): “The affective element is an emotion based on identification, value sharing, trust and attachment (Evanschitzky et al., 2006), while continuance involves the unwillingness to switch to another brand and a general view of scarcity regarding substitutes (Fullerton, 2005).”
Will You Tolerate This? The Impact of Affective Commitment on Complaint Intention and Postrecovery Behavior (2011, background): “It plays a vital role in explaining customer retention, switching intention, and positive word of mouth (WOM; Anderson and Weitz 1992; Bansal, Irving, and Taylor 2004; Bendapudi and Berry 1997; Evanschitzky et al. 2006; Fullerton 2003; Gwinner, Gremler, and Bitner 1998).”
Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, methodology): “…commitment as the enduring desire to maintain a relationship (Gustafsson et al. , 2005; Morgan and Hunt, 1994) and highlighted affective commitment as an essential element for establishing, developing, and maintaining relationships (Evanschitzky et al. , 2006; Fazal-e-Hasan et al. , 2017).”