Dooyeon Park
Marketing · 2015
A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 15 citations into it; #2,417 of 6,289 by trust here, #4,917 by citations
- Sociology and Political Science — 13 citations into it; #9,106 of 22,756 by trust here, #16,211 by citations
- Literature and Literary Theory — 9 citations into it; #930 of 2,496 by trust here, #1,412 by citations
Whom Dooyeon Park trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Dooyeon Park overall
Papers from Dooyeon Park's perspective
Ordered by how strongly the researchers Dooyeon Park trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
- An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
- Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
- The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
- Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
- Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response
- Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
- Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
- Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
- The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults