Deriving Value from Social Commerce Networks

By Andrew T. Stephen, Olivier Toubia. 2010

903 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4ee3fad1feb80a8fcb5727c8878446defaeec6ed

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Citations in the corpus

A social commerce investigation of the role of trust in a social networking site on purchase intentions (2017, background): “According to the Financial Times, social commerce usage increased by N500% between 2007 and 2008 and social commerce firms are growing their venture capital financing substantially (Stephen & Toubia, 2010).”
Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, methodology): “…been conducted using SNSs as the processing platform for eWOM research (Cheung & Thadani, 2010), despite the fact that more and more firms are using this platform for brand development (Yang, 2012) and prior research shows that SNSs can bring economic benefits to the firms (Stephen & Toubia, 2010).”
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “As defined by Stephen and Toubia (2010), ‘‘Social commerce and social shopping are forms of internet based social media that allow people to participate actively in the marketing and selling of products and services in online marketplaces and communities” (p. 215).”
Consumer behavior in social commerce: A literature review (2016, background): “For instance, Stephen and Toubia [92] defined social commerce as a form of Internet-based social media which enables individuals to engage in the selling and marketing of products and services in online communities and marketplaces.”
Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010, background): “However, social influences also operate in B2B markets; observational learning and WOM behavior can take place between managers within and across firms (Stephen and Toubia 2010; Wangenheim and Bayón 2007).”
Digital marketing: A framework, review and research agenda (2017, positive): “Stephen and Toubia (2010) examined the economic value implications of social commerce in online social networks where sellers are individuals.”
Understanding current and future issues in collaborative consumption: A four-stage Delphi study (2016, background): “…converging elements of e-commerce, SNS and WOM, social commerce provides a very new and different value proposition, defined as “an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms” (Stephen and Toubia, 2010, p. 215).”